This is another task related to your book, so take some moment and look for your book, do you know where is it?
Now, that you have it go to page 63, there you will find a writing section. From that writing section you will complete:
- Exercise 1.2
- Exercise 3a
- Exercise 4
- Exercise 5a
Be sure to post your answers as a comment.
1.2
ResponderBorrarFrom an economical perspective, I think that they were very clever. People always expect hear good reviews for the things for which they pay for, and in many times, we ask for advices before buy something. From an ethical perspective, it is bad to lie to the costumers, but most of advertising campaigns use actors saying something that someone else wrote, so I don’t see the problem.
3a.
1. This approach might work in a number of industries, such as fashion, book sales and music.
2. If the actors had admitted the truth, there wouldn’t have been a problem.
3. The advertising campaign, which was the first of its kind, was very effective.
4. Tom hicks, president of the company, said “When people find out they have been fooled, they may feel angry.”
5. Buzz marketing requires a confident, creative approach.
6. Not surprisingly, some people have disagreed with this type of advertising.
4.1
Maybe a memorable advertising campaign could be that one from the politician Luis Fishman 7 years ago.
4.2
The slogan that they choose for the campaign, is what made us remember it.
5.a
What makes an advertising campaign be memorable, is if it is something different from what you use to expect from a campaign. For example, we were accustomed that most of political campaigns were just empty words, the usual promises. But then, in the Costa Rica’s election campaign of 2010, Luis Fishman appears saying something that people never imagined that any politician would ever say. It was the slogan, which recognized that all the candidates were bad, even him. The campaign made him obtain lots of popularity, not for good, but at least people realized about him and everybody remembers his slogan.
It seems like saying something polemic or controversial is a new way of advertising, since it creates a wave of viral content, since memes, jokes, videos and reactions of the media, help that the content reach to lots of people.
Ex 1.2:
ResponderBorrarI think it was a very ingenious way of promoting their product since people like recommendations before getting something. On the other hand, thinking as a customer, I think it was wrong. I believe it is very important for customers to be quite critical with advertising, but in this case, how could they be critical if they didn't even know they were being exposed to advertising?
Ex 3a:
1. This approach might work in a number of industries, such as fashion, book sales and music.
2. If the actors had admitted the truth, there wouldn’t have been a problem.
3. The advertising campaign, which was the first of its kind, was very effective.
4. Tom hicks, president of the company, said, “When people find out they have been fooled, they may feel angry.”
5. Buzz marketing requires a confident, creative approach.
6. Not surprisingly, some people have disagreed with this type of advertising.
Ex 4:
1. The “Find your greatness” Nike campaign.
2. Because it has an inclusive message very positive. Basically, it tells us that we do not need to be technically incredible, but doing our best to achieve greatness. It has a very inspirational message.
Ex 5:
This writing is about a good advertising campaign made by Nike company a few years ago. Find Your Greatness film shows everyday athletes from around the world training, playing and competing, with the common thread that the locations featured are all called London. The idea behind 'Find Your Greatness' is what made it memorable which is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level. As the athlete stories unfold, the film voiceover emphasizes that greatness is not simply reserved for the superstar athlete, but is inherently a part of what we can all aspire to and achieve.
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ResponderBorrar1.2
ResponderBorrarIt’s an original advertising campaign, but I don’t think it’s a good one, no any person would like to hear strangers talking about their cameras if they are taking a photo for free.
3
1. This approach might work in a number of industries, such as fashion, book sales and music.
2. If the actors had admitted the truth, there would not have been a problem.
3. The advertising campaign, which was the first of its kind, was very effective.
4. Tom Hicks, president of the company, said, “when people find out they have been fooled, they may feel angry.”
5. Buzz marketing requires a confident, creative approach.
6. Not surprisingly, some people have disagreed with this type of advertising.
4
Always Coca Cola advertising is nice and every one feels identified, even like me, someone who doesn’t drink Coca, because they show nice environments, with families, friends, sharing nice moments. This makes Coca Cola advertising memorable because everybody would like to share those moments with dear people.
5
Coca Cola is one of the most successful companies in the world, which produces, maybe the most addictive beverage in the world and without any doubt the most known worldwide. Perhaps, Coca Cola advertising is unnecessary, because it’s very probable that without campaigns people would continue drinking Coca.
In fact, maybe as they know that, just do advertising in specific times. They take advantage on the season or situation that’s going on in order to ran a campaign which is very accepted. For example, in Christmas they show people sharing Coca Colas with others, a time when people is very affectionate so they feel identified. Another example could be when the FIFA World Cup is going on, they make advertising on people watching games and drinking Coca, and obviously, they don’t show any random game, they show when the national team is reaching the quarters or making beats against great teams.
Exercise 1.2:
ResponderBorrarI think that it was a good way for promoting because sometimes people don’t see TV or street advertising, so in the way they did it they had a more direct contact with people and it was easier to spread the word. From the point of view of the costumers maybe it was a boring thing to listen to.
Exercise 3a:
-This approach might work in a number of industries, such as fashion, book sales and music.
-If the actors had admitted the truth, there would not have been a problem.
-The advertising campaign, which was the first of its kind, was very effective.
-Tom Hicks, president of the company, said, “When people find out they have been fooled, they may feel angry.”
-Buzz marketing requires a confident, creative approach.
-Not surprisingly, some people have disagreed with this type of advertising.
Exercise 4:
1: McDonald’s campaign based on their coupon app.
2: They have put a lot of coupons in their app which make the prices of the food lower, and also, they are unlimited within a period of time.
Exercise 5a:
Nowadays, there are a lot of fast food restaurants in our country, so the competition for costumers is getting harder. In order to be a step ahead of winning this competition, McDonald’s launched their coupon app available for iOS and Android devices. This app has not only their menu and location of restaurants, but also a lot of coupons which can be used to obtain food for a lower price than usually.
Until now, it is the only company that has an app with those kind of benefits, so it could be said that they are winning the competition for getting costumers among the other fast food restaurants.
1.2:
ResponderBorrarI consider it a very ingenious campaign, I do not see why people could complained because if they did not want to take the photo or receive information about the camera, they simply said no and continue on their way.
3a:
1. This approach might work in a number of industries, such as fashion, book sales and music.
2. If the actors had admitted the truth, there would not have been a problem.
3. The advertising campaign, which was the first of its kind, was very effective.
4. Tom Hicks, president of the company, said, “When people find out they have been fooled, they may feel angry.”
5. Buzz marketing requires a confident, creative approach.
6. Not surprisingly, some people have disagreed with this type of advertising.
4.1:
Open English, english virtual classes.
4.2:
They made fun of people who do not know english, so their advertising campaign made the viewers laugh, even there were a lot of memes about this.
5a:
Open English is the leading online teaching company. They offer a different program that guides their students towards the mastery of English through the use of advanced tools and unlimited access to live classes with native English speaking teachers. 100% of the content of the Open English course is online. It replaces traditional classrooms, books and photocopies with an online video system and interactive lessons. The live classes take place in virtual rooms that allow you to speak in real time with your teacher, so the student can practice pronunciation, listening and speaking, who can study at his own pace, whenever he wants, without having to travel to A salon or carrying uncomfortable study materials.
1.2:
ResponderBorrarFor me it was a great idea, because the first impression of people was for their own experience. It’s obvious that lied to people was wrong, but if they asked passers-by to take the photo and said that they’re from Sony, probably people said no.
3:
1. The approach might work in number of industries, such as fashion, book sales and music.
2. If the actors had admitted the truth, there would not have been a problem.
3. The advertising campaign, which was the first of its kind, was very effective.
4. Tom Hicks, president of the company, said, “When people find out they have been fooled, they may feel angry.”
5. Buzz marketing requires a confident, creative approach.
6. Not surprisingly, some people have disagreed with this type of advertising.
4:
1. “Dear Brother” of Johnnie Walker
2. Because they give the message that with their product we can overcome a difficult situation like a dead of a brother.
5a:
Death always “come” surprisingly. All trips, adventures, jokes, parties or talks make a strong connection, so It’s completely normal, when a friend or a family member dies we feel empty inside. After this lose we need to find the way to overcome form it. And, this is why the commercial was memorable, because at the end you think that the product can help you in that moment.
The commercial shows a kind of trip of a couple of brothers, they go for mountains, arrive to a “house” and enjoy on it, a drink of Johnnie Walker, at this moment everything looks normal, but suddenly we can see the tragically end, the brother is already dead.
1.2
ResponderBorrarI think is a good way of promoting the product because people can see the camera and how it function because customers like to try the product first, but what i think is wrong is the part that they use actors to recommended it. Because if it's a good product the customer will notice it without lies.
3a.
1. ..., such as fashion, book....
2. .... the truth, there....
3. .... campaign, which...
4. ...., said, "When ....
5. .... confident, creative....
6. Not surprissingly, some....
4.
1. Memorable advertising campaign
Is an advertising of a deodorant for men, AXE and the advertising name is find your magic.
2. Why?
Because this advertising demostrate the best part of each men, and that each men have something special and different that mekes them unique.
5.
Axe is a popular brand for men care, with variety of products of personal hygiene, such as deodorant (most important product of the company), hair products and shower gels. They make a memorable campaign that consist of a commercial, that at the begining presents a perfect man, or at least what would be a perfect man according to beauty standards, and start a series of things that also made boys be unique and atractive in order to show each person have his own atractiveness.
1.2:
ResponderBorrarDefinitely it's a good marketing strategy, sometimes the people want to know everything before they buy something so it's a good thing to promote the product but the fact that was a liar it's bad for them. Although there's a lot of companies and brands who lies just to sell and the people just fall in their lies, bad luck for Sony.
2.a:
1.This approach might work in a number of industries, such as fashion, book sales and music.
2. If the actors had admitted the truth, there would not have been a problem.
3. The advertising campaign, which was the first of its kind, was very effective.
4. Tom Hicks, president of the company, said, “When people find out they have been fooled, they may feel angry.”
5. Buzz marketing requires a confident, creative approach.
6. Not surprisingly, some people have disagreed with this type of advertising.
4:
1. For me the Pozuelo ad was absolutely amazing, about the diversity families and all the contain in a country like this was shocked and I really really enjoyed a lot.
2. The cultural shock that it made was epic, everyone was talking about it, even in news, the family sense was shaped in that ad.
5a:
Why are the cookies called family? Because although they are different they are always together. It doesn't matter the way, if love exist there's a family and Pozuelo is always with you.
1.2) I think it's a very creative campaign, it's a good way to show people on the street a product and how it works, I do not think it's a fake publicity, because they do not lie about how the product works.
ResponderBorrar3)
1. This approach might work in a number of industries, such as fashion, book sales and music.
2. If the actors had admitted the truth, there would not have been a problem.
3. The advertising campaign, which was the first of its kind, was very effective.
4. Tom Hicks, president of the company, said, “when people find out they have been fooled, they may feel angry.”
5. Buzz marketing requires a confident, creative approach.
6. Not surprisingly, some people have disagreed with this type of advertising.
4)
Recently the trivago has produced a campaign that has become very popular, especially by announcing clean and simple, focusing attention on the presenter. The presenter speaks very clearly and directly about the benefits of using Trivago in comparison with other companies
5)
Trivago helps you compare the price of over 700,000 hotels in more than 175 web pages instead of wasting time and money. Trivago makes it easy for you to find your ideal hotel at the best price, just enter trivago.com and enter your destination, selected in 2 clicks the date of arrival and departure and looking, simple, Trivago looking for instantly from hundreds of web pages and shows you the hotels, select the maximum price you want to spend, choose the number of stars or filtered by scores of users, Trivago shows you the available prices for the same room so you can be sure to find your ideal hotel at the best price on trivago.com